Smooth, bold and 90’s inspired, this is the vibe for an Instagram campaign made for Palm Jewelers. The brand was giving away free jewelry so the ad must stand out and stop the scroll.

We balanced two different worlds, a masculine and bold side, represented by the black, white and gray colors, heavy lines and thick fonts with a more soft side, full of marble, silk and cursive writing. To make the visuals pop, we added a contrasting color, a strong neon yellow straight from a 90s color palette.